AXOLIST – The Amazon Content Tool

AXOLIST facilitates Amazon product listing optimization including briefing, keyword research, copy-writing and translations. An integrated feedback process reduces the workload to a minimum.



AXOLIST makes it easy to maintain an overview by grouping multiple brands, projects and listings efficiently and easily.

Always be up to date on which listing needs feedback and which listing is ready to be uploaded.

Roles and permissions

AXOLIST supports inviting users with suitable permissions. This way you can set up users for your agency, your customers, your copywriters, quality managers or external freelancers. AXOLIST has the right role for everyone.

Clear rules

You specify how your Amazon content should look like: Whether language, title length, number and length of bullet points, forbidden characters, forbidden keywords – AXOLIST supports a variety of specifications.

Full integration

AXOLIST combines everything you need in one tool: Briefing, keyword research, copywriting, translation and feedback. No more endless Excel lists and infinite versions.

Keyword research

With our powerful keyword research tool you quickly find the best keywords for your products.

Large keyword lists can be quickly prioritized by search volume or search rank.

Import / Export

Listings can be imported from Amazon at the click of a button or created en masse using Excel files. You can easily create exports in Excel that you can forward to Amazon.


Villery & Boch



Create briefings for product optimization in no time. Define “must-have” keywords or exclude search terms via the negative list.

Upload product-specific attachments such as images or PDFs to facilitate the content creation.

Keyword research

Research relevant keywords from various sources such as Amazon Suggest, competitor ASINs, most common keywords or with the help of your own keyword lists at the click of a button.

Prioritize relevant keywords according to search volume and search rank using intelligent filters. You will get a useful keyword list for your Amazon product listing instantly.


Distribute the prioritized keywords to the different content elements such as title, bullet points, description or hidden keywords with a single click.

The keywords used are highlighted in green. In addition, listings can be imported directly from Amazon or translated into other languages easily.

Listing rules

Define what requirements you have for the listing elements of each project. Specify character limits or a minimum number of characters for each element, such as title, bullet, description, or the general keywords.

Make sure that you do not violate Amazon’s style guides by excluding prohibited characters.

Integrated feedback and release management

Integrate your customers, copywriters or internal quality managers into the content creation process. Assign each user a dedicated role with the right permissions.

Feedback and listings are all in one place. This way, listings can be approved directly in AXOLIST. No more endless Excel sheets or Word documents where time-consuming version control becomes a nightmare.

Native speakers included

We have a large network of content specialists. These native speakers create cost-effective product listings within AXOLIST that sell. We cover German, English (US and UK), French, Italian and Spanish.

Why we created AXOLIST

AXOLIST was originally developed as an internal tool for our Amazon agency REVOIC. Meanwhile we have made this tool available to our customers, enabling them to text even large product portfolios efficiently.- Trutz Fries, Managing Director REVOIC
In the beginning we worked a lot with Trello, Excel lists, Word or Google Docs documents. This quickly became inefficient. With AXOLIST we get the process costs down and the quality up.- Stephan Bruns, Managing Director REVOIC


3P Sellers

Sellers with private labels can efficiently optimize large product portfolios with AXOLIST. Tools like AXOLIST reduce the process costs to a minimum.


Vendors are directly responsible for maintaining their brands on Amazon. Even today, many products are still poorly optimized and therefore cannot be found. Through the role and permission system in AXOLIST, all stakeholders involved within an organisation (think marketing, sales, product management) can be meaningfully integrated.


Agencies often create a large number of listings for their customers. They work with internal and external specialists, who can all work in one tool with the help of AXOLIST. The customer can also provide his feedback directly in the tool and approve changes made.

“AXOLIST is one of the leading tools in Amazon content management.”

Test AXOLIST 14 days for free

You would like to test AXOLIST? No problem. Just register here and start your free trial!

Sign up for free

Any questions? Call us at +49 221 16 53 98 70 or send us an e-mail. You will receive your access within 24 hours.



99 €per user and month (17% discount for annual payment)
  • Unlimited number of accounts, projects and listings
  • Keyword research and prioritization module with various keyword sources
  • Amazon Listing Editor with integrated versioning
  • Connection to Seller Central possible for 1-click content updates
    Import / Export Function
  • Role and rights management